Workshop Key Account Management
Parc Hôtel Alvisse, Luxembourg
Key accounts require another, more structured approach. With a work on the long term, the Key Accountmanagement approach gives participants the opportunity to develop an Account Plan, and to plan a number of activities and interactions in order to create a true partnership.
Discover the different elements of an effective Key Account strategy
Analyze the customer’s situation and implement a business strategy
Establish a Key account
Operational plan and conduct and manage meetings with the Key Account team
Implement measurement instruments for an effective key account management
Why Key Account Management? How to identify Key Accounts?
National, international or global selection criteria – What strategy should be followed in relation to Key Accounts?
The Key Account Management concept from Mercuri International and the University of St. Gallen.
Inventory the current purchase and potential of products and services by Key Accounts
The positioning of the competitive solution
Establish an organizational process, supported by procedures and guidance
Define metrics, focused on strengthening the relationship with the Key Account
Target audience :
All (Key) Account Managers in business to business who are responsible for setting and achieving the objectives of a limited number of Key Account and who wish to work in a structured and pro-active way
All-in at the Parc Hôtel Alvisse in Luxembourg (welcome breakfast, morning and afternoon sweets, lunch and drinks).
Welcome from 8am.
Workshop from 9 to 6pm.
Hôtel night at special rate.
Looking forward to meeting you!
The G2E Team
Contact: +32.418.104.22.168 or firstname.lastname@example.org