Workshop Key Account Management
Buisness School
2 days
In one of our Business Centers in Liège
Key accounts require another, more structured approach. With a work on the long term, the Key Accountmanagement approach gives participants the opportunity to develop an Account Plan, and to plan a number of activities and interactions in order to create a true partnership.
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Goals :
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Discover the different elements of an effective Key Account strategy
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Analyze the customer’s situation and implement a business strategy
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Establish a Key account
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Operational plan and conduct and manage meetings with the Key Account team
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Implement measurement instruments for an effective key account management
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Content :
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Why Key Account Management? How to identify Key Accounts?
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National, international or global selection criteria – What strategy should be followed in relation to Key Accounts?
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The Key Account Management concept from Mercuri International and the University of St. Gallen.
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Inventory the current purchase and potential of products and services by Key Accounts
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The positioning of the competitive solution
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Establish an organizational process, supported by procedures and guidance
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Define metrics, focused on strengthening the relationship with the Key Account
Target audience :
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All (Key) Account Managers in business to business who are responsible for setting and achieving the objectives of a limited number of Key Account and who wish to work in a structured and pro-active way
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Formule:
All-in in one of our Business Centers in Liège (welcome breakfast, morning and afternoon sweets, lunch and drinks).
Welcome from 8am.
Workshop from 9 to 6pm.
Syllabus included.
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Looking forward to meeting you!
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The G2E Team
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Contact: +32.468.53.20.58 or chenrar@growtoexcellence.com
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